Naturally he picked up the contract and started his search for a beauty salon that still used the old machines - not at all common nowadays.
Eventually he found the woman he was looking for. Unfortunately for him she was also looking for someone just like him and soon he found himself as the subject of this permanent wave machine and of a bizarre medical experiment to see how far a man could be made feminine.
He soon found himself corseted, feminized, heavily made-up and with a permanent for his permanent new life!